Be a Festival Sponsor

The sunflower is the official flower of the Mermaid Society of Texas and stands as a powerful symbol of what we envision for the Mermaid Capital of Texas—joy, unity, resilience, and a radiant sense of community. Like the sunflower that turns toward the light, our mission turns toward a future built on environmental stewardship, cultural celebration, and meaningful connection.

As a Sunflower Sponsor, your support helps us grow these values and share them with thousands who gather to celebrate the river, the arts, and the unique magic of San Marcos.

Sponsorship Benefits:

• Brand Visibility

  • Logo placement on festival marketing materials (print and digital)

  • Listing on the official Mermaid Society website with a clickable link

  • Recognition in pre-event press and media communications

• Event Presence

  • Logo recognition on signage at the Mermaid Promenade and other select festival events

  • Verbal acknowledgment from the main stage during the Mermaid Promenade

  • Opportunity to include promotional items in festival gift bags or info booths

• Community Recognition

  • Inclusion in a dedicated “Sunflower Sponsor Spotlight” on Mermaid Society social media platforms

  • Recognition in post-event communications and community thank-you announcements

Make a splash at the 2025 Mermaid Promenade by becoming one of our Siren Station Sponsors! This fun and unique $1,000 sponsorship gives you the chance to be at the heart of the action along the parade route — with prime visibility, direct engagement with the crowd, and a lot of creative freedom.

As a Siren Station Sponsor, you’ll receive:

A 10x10 Parade Tent Spot, including:

• One (1) 8-foot table

• Two (2) chairs

• One (1) speaker & microphone setup

Choose Your Experience:

• Be an Official Parade Announcer!
  We'll provide you with a full parade line-up (participant names and numbers), so you can announce each group as they pass by your tent — bring your personality, have fun with it, and energize the crowd!

• Or Simply Host & Celebrate!
  If announcing isn’t your thing, no problem! We will place one of our VIP Announcers at your spot and you can use your tent to:

  • Host a parade watch party for your friends, family, or customers

  • Promote your business, brand, or organization

  • Share giveaways, display signage, and connect with the community

Deck It Out!
You’re encouraged to decorate your tent to match the Mermaid Fest magic — go bold, go creative, go festive- but be sure to GO ECO-FRIENDLY!

This is a high-energy, high-visibility opportunity to show off your brand or message in a way that’s fun, interactive, and deeply connected to the spirit of San Marcos.

Support the magic of the Mermaid Capital of Texas Fest by becoming a Downtown Parade Supporter! Your contribution helps keep the heart of San Marcos thriving with joy, culture, and community celebration during the beloved Mermaid Promenade.

As a $500 Parade Supporter, you will receive:

• Name/Logo placement on the Mermaid Festival Parade Banner
  (Carried through the streets of downtown during the Promenade)

• Recognition in all pre- and post-event promotion, including:

  • Official print materials

  • Social media shoutouts across Mermaid Society platforms

  • Email newsletters to our community of river guardians and festival fans

Why Support?
By supporting the parade, you show your love for Downtown San Marcos, help amplify local culture, and uplift a meaningful celebration that brings together families, artists, schools, and businesses from across the region.

Let the community know you’re part of the magic!

Earth Stewardship Community Fair - Sunday, April 27th 11:00 - 2:00 at the Pauline Espinosa Community Center.

Help Us Grow a New San Marcos Tradition

Become a founding supporter of the inaugural Earth Stewardship Community Fair, the official kickoff event for the Mermaid Capital of Texas Fest and the culminating celebration of Earth Month in San Marcos! Your $250 sponsorship plays a direct role in keeping this event free to the public and welcoming to families and children from across our community.

This joyful, family-friendly day is designed to inspire environmental stewardship through hands-on eco-education, creative reuse, and interactive experiences with nature and the arts. Together, we’ll celebrate the spirit of Earth Month by turning small actions into big impact—and your support helps make it all possible.

As a Community Fair Supporter, you’re helping to launch something meaningful. Your sponsorship ensures that this event not only takes root in 2025 but grows into a beloved annual tradition that uplifts our values of sustainability, creativity, and community connection.

Your support ensures this fair remains free and accessible to the public, creating a welcoming space where families can connect with nature, community partners can share their missions, and a new Earth Month tradition can blossom—right here in the Mermaid Capital of Texas.

Let’s grow this together—for the river, for the community, and for generations to come.

Supporter Benefits

• Recognition as a Community Fair Supporter on:

  • Event welcome signage

  • Mermaid Society website event page

  • Select social media shout-outs

Earth Stewardship Community Fair - Sunday, April 27th 11:00 - 2:00 at the Pauline Espinosa Community Center.

Help Us Grow a New San Marcos Tradition!

Become the Founding Sponsor of the Inaugural Earth Stewardship Community Fair, the official kickoff event for the Mermaid Capital of Texas Fest and the culminating celebration of Earth Month in San Marcos! Your $5,000 sponsorship plays a direct role in keeping this event free to the public and welcoming to families and children from across our community.

This joyful, family-friendly day is designed to inspire environmental stewardship through hands-on eco-education, creative reuse, and interactive experiences with nature and the arts. Together, we’ll celebrate the spirit of Earth Month by turning small actions into big impact—and your support helps make it all possible.

As a Community Fair Supporter, you’re helping to launch something meaningful. Your sponsorship ensures that this event not only takes root in 2025 but grows into a beloved annual tradition that uplifts our values of sustainability, creativity, and community connection.

Your support ensures this fair remains free and accessible to the public, creating a welcoming space where families can connect with nature, community partners can share their missions, and a new Earth Month tradition can blossom—right here in the Mermaid Capital of Texas.

Let’s grow this together—for the river, for the community, and for generations to come.

Supporter Benefits

• Recognition as a Community Fair Supporter on:

  • Event welcome signage

  • Mermaid Society website event page

  • Select social media shout-out.

    A summary of the event activities will be provided for your review.

ABOUT THE AQUA BLUES MUSIC & ARTS FESTIVAL

The Aqua Blues Music & Art Festival is the official after-party of the beloved Mermaid Promenade—a vibrant celebration of community, culture, and the San Marcos River. Taking place at Plaza Park, the Aqua Blues Fest transforms the riverside into a dynamic stage for live music, local art, and family-friendly fun.

This free community event welcomes hundreds of residents and visitors alike, offering a soulful blend of music, artisan vendors and food trucks.

THE AQUA BLUES STAGE LINEUP

We’re proud to present a stellar lineup of Texas talent, featuring:

Guy Forsyth – Blues legend and powerhouse performer.
Ace Pepper Group – High-energy blues rock to get the crowd moving.
Wendy Colonna – Beloved singer-songwriter with deep San Marcos roots.

Blue Water Highway - local Americana/folk rock band known for their soulful harmony vocals

Together, these artists create an unforgettable soundtrack for a day of connection, creativity, and celebration along the San Marcos River.

SPONSORSHIP HIGHLIGHTS

Aqua Blues Music & Art Stage Sponsor – $5,000 Exclusive Sponsorship

By sponsoring the Aqua Blues Stage, your brand will:

✅ Support the local music scene and provide free cultural experiences for the public
✅ Be prominently recognized on event signage, stage backdrops, and marketing materials
✅ Receive on-stage shoutouts and visibility throughout the event
✅ Gain exposure to a diverse, family-friendly audience passionate about music, art, and river stewardship
✅ Align with the Mermaid Society's mission to celebrate San Marcos’ creative spirit and environmental heartbeat

WHY IT MATTERS

Live music brings us together. It tells our stories, uplifts our spirits, and reflects the soul of our city. By sponsoring the Aqua Blues Stage, you’re investing in local talent, cultural vitality, and community unity—while helping amplify the message of protecting our beloved San Marcos River.

The Mermaid Promenade + AquaBlue Music & Arts Fest
A High-Visibility, High-Impact Sponsorship Opportunity

As the Exclusive Shuttle Sponsor for the 8th Annual Mermaid Capital of Texas Fest, your brand will be rolling in style — literally! This exclusive sponsorship ensures your logo and business are showcased from morning to evening as festival-goers are transported between event locations.

Service Details:

• Operating Hours: 7:00 a.m. – 7:00 p.m.

• Shuttle Route:

  • From parking areas to the Mermaid Promenade

  • From the Promenade to the AquaBlue Music & Arts Fest at Plaza Park

  • Return trips to parking

Sponsorship Includes:

• Your logo prominently displayed on each golf cart via custom signage

• Verbal sponsor recognition by golf cart drivers as guests are transported to their destinations

• On-the-go visibility throughout the entire day, reaching hundreds of attendees across festival locations

• Optional Brand Apparel Promotion – Golf cart drivers can wear your company t-shirt throughout the day for added visibility and promotional value

Name/Logo placement on the Mermaid Festival Parade Banner
(Carried through the streets of downtown during the Promenade)

• Recognition in all pre- and post-event promotion, including:

  • Official print materials

  • Social media shoutouts across Mermaid Society platforms

  • Recognition in our pre and post Email newsletters to our community of river guardians and festival fans.

As the exclusive Patrol Sponsor, your support directly funds the required security presence for the Mermaid Capital of Texas Fest. This vital sponsorship covers essential services that ensure a safe, welcoming, and family-friendly environment for all attendees.

Security is a direct and critical festival cost, and your contribution helps us meet city safety requirements, allowing the celebration to proceed smoothly and joyfully for the entire community.

Sponsorship Benefits Include:

• Exclusive recognition as the official Patrol Sponsor

• Your logo printed on Patrol Sponsor banner that will be featured in the parade carried by our volunteers.

• Name/logo included on website, promotional materials.

• On-stage thank-you during the festival’s opening announcements

• Highlight in a dedicated social media post acknowledging your support

• Recognition in post-event acknowledgements.

• Premiere logo placement on Festival Event Banner.

• Logo printed on volunteer t-shirts.

Make a bold and beautiful statement across San Marcos neighborhoods by becoming the exclusive Yard Sign Sponsor of the Mermaid Capital of Texas Fest!

As the "Sign of the Times" Sponsor, your business will power the printing and distribution of 500 vibrant 12” x 18” yard signs, each carrying a powerful community message: “Our river. Our treasure. Let’s keep it clean, together.”

“These eye-catching signs will be available to the community during the festival and placed in front yards across the city to kick off the summer with a wave of environmental awareness. This is a high-visibility, high-impact sponsorship that keeps your brand front and center long after the festival ends.

Sponsorship includes:
✅Your logo prominently displayed on all 500 signs
✅ Recognition as the Exclusive Sign of the Time Sponsor on festival materials and website
✅ social media shoutouts and photo ops during sign distributions
✅ A meaningful way to show your commitment to river stewardship and community pride

Let your brand take root in the heart of San Marcos while helping spread a message of love and protection for our river!

(Artivism: Reuse, Recycle, Reimagine for Texas)

Step into the colorful and creative world of the ARRRT Zone, where imagination meets sustainability! This vibrant, hands-on space at the Aqua Blues Music & Art Fest (following the Mermaid Promenade) invites people of all ages to explore eco-conscious creativity through Artivism—a fusion of art and environmental action.

From making whimsical foliage self-portraits using leaves, twigs, and flowers, chalk murals and cardboard cutouts, to crafting from recycled plastic bottles, and more—ARRRT is where reuse becomes a masterpiece.

By sponsoring the ARRRT Zone, your business becomes a champion for sustainability, environmental education, and creative expression, all wrapped in one joyful experience!

Put your brand at the heart of eco-creativity, fun, and community impact. Join us in Reimagining a Better Texas—one recycled masterpiece at a time!

Sponsorship Includes:

• Name & Logo Placement as Official ARRRT Zone Sponsor:

  • On-site signage and ARRRT Zone welcome banner

  • Festival website and social media promos

  • Printed promo posters and flyers

• Branded Table or Display Option in the ARRRT Zone

• Recognition During Festival Announcements

Visibility. Impact. Gratitude.

At both the Mermaid Promenade and Aqua Blues Music & Art Festival, our dedicated volunteers are the heart of the celebration. They bring energy, passion, and purpose to these community-centered events — and they do it all in exclusive Volunteer T-Shirts that symbolize unity, spirit, and guardianship of the San Marcos River.

Enhanced Visibility for Your Brand

Your sponsorship will be front and center from the very beginning:

• Prominent signage with your logo will be placed at Volunteer Check-In stations at both events.

• Sponsor logo placement will be included on our online volunteer registration page. *Time sensitive.

• Live verbal acknowledgments will be made at both the Mermaid Promenade and Aqua Blues Music & Art Festival.

Your Logo, Front and Center - 150 t-shirts to be printed.

Volunteers receive their shirts at the start of the day and wear them throughout the event, creating constant visibility in the most meaningful and engaging way.

Sponsorship Includes:

• Your logo featured as the largest and most prominent on the back of the official 2025 Volunteer T-shirt.

• Shirt will also feature all event sponsor logos, but yours will stand out — top or center position.

• Worn by volunteers throughout the Mermaid Promenade and the Aqua Blues Music & Art Festival, gaining exposure to -attendees, media, and photographers.

• T-shirts continue to make an impact beyond the festival, worn during river clean-ups and community activities, throughout the year. Additionally, these t-shirts are gifted to our supporters as a token of appreciation.

• Recognition on Mermaid Society of Texas social media and website as the Exclusive Volunteer T-Shirt Sponsor.

• Inclusion in e-newsletters and promotional materials as part of the Volunteer Appreciation post event activity.

• Opportunity to include a branded item or message in the Volunteer Welcome Packet at Check-In.

T-Shirt Design Details

• Front: Features the iconic San Marcos Mermaid image, created by the Mermaid Society of Texas.

• Back: Your logo displayed in the most prominent position among all sponsors.

• Color: To be determined – can match your brand colors if arranged in advance