Our Mission
The Mermaid Society of Texas champions the preservation and celebration of the San Marcos River by inspiring eco-friendly community values and fostering a culture of environmental responsibility. Through creative, youth-focused programming and imaginative engagement, we empower communities to take pride in the cultural and ecological treasures of the Mermaid Capital of Texas and to protect them for generations to come.
Vision Statement
To inspire a wave of environmental guardianship through art, education, and cultural celebration—uniting communities to cherish, protect, and preserve the San Marcos River and its natural wonders. Through the power of creative advocacy, we envision The Mermaid Capital of Texas becoming a nationally recognized eco-friendly city, where sustainability, stewardship, and civic pride flow together in harmony.
Core Values:
Community Collaboration: We believe in the power of collective action and are committed to fostering partnerships that enhance community engagement and impact.
Environmental Integrity: We dedicate ourselves to the sustainable management and protection of the San Marcos River, advocating for practices that enhance its ecological health.
Educational Empowerment: We are committed to educating individuals of all ages, with a focus on youth, to instill a lasting appreciation and understanding of our natural and cultural heritage.
Innovative Engagement: We embrace creativity and innovation in our methods of communication and programming to make environmental advocacy engaging and accessible.
Inclusivity and Diversity: We strive for inclusivity in all our activities, ensuring that our initiatives reflect the diversity of the communities we serve.
Transparency and Accountability: We operate with the highest standards of integrity and openness, ensuring our actions reflect our mission and values.
Legacy Building: We are driven to create a lasting impact, ensuring that the beauty and vitality of the San Marcos River endure for future generations.